ABSTRACT
UNIVERSITÀ VANVITELLI
The University of Campania “Luigi Vanvitelli”, formerly Second University of Naples was established in 1991. The university promotes a vocational training in a constant perspective of internationalization and cultural exchange with other universities. The university has 16 departments located in 5 territorial areas between Naples and Caserta.
BRAND GUIDE
The thematic anchor of the branding proposal is structured around the issue of knowledge and coexistence. The mark is a sunburst shape pointing towards the viewer, an open symbol engaging directly with the audience. The stationery is printed on photoluminescent fields of color that establish an accentuated dramatic effect, allowing the user to experience the "invisible".